Big Shleppa.

Backup. A perfect, perfectly seductive name for scan and sim. She was amazed she hadn't heard it. As soon as she did, Limpopo just knew there must be thousands — millions — of people using the term. Once you conceived of the thing that made you you as data, aeons of data-handling anxiety kicked in. If you had data, it had to be backed up. Anything important that wasn't backed up was good as lost. Data is haunted by Murphy. Do something irreplaceable and magnificent while out of network and backup range and you were begging for critical failure that nuked it all.

Cory Doctorow: Walkaway