Peta reduce.

1990 - A committee formed by Simon Peyton-Jones, Paul Hudak, Philip Wadler, Ashton Kutcher, and People for the Ethical Treatment of Animals creates Haskell, a pure, non-strict, functional language. Haskell gets some resistance due to the complexity of using monads to control side effects. Wadler tries to appease critics by explaining that "a monad is a monoid in the category of endofunctors, what's the problem?"

One Div Zero: A Brief, Incomplete, and Mostly Wrong History of Programming Languages