Soci(otechnologic)al Reduction.

Am I accusing all those hundreds of millions of users of social networking sites of reducing themselves in order to be able to use the services? Well, yes, I am. [...]

When we ask people to live their lives through our models, we are potentially reducing life itself. How can we ever know what we might be losing?

[...] on a typical social networking site, either you are designated to be in a couple or you are single (or you are in one of a few other predetermined states of being) — and that reduction of life is what gets broadcast between friends all the time. What is communicated between people eventually becomes their truth.

Jaron Lanier: You Are Not A Gadget.