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Who are the users, and who gets used?

Right now, as we’re anticipating the creation of AIs to serve our intimate needs, organise our diaries and care for us, and to do it all for free and without complaint, it’s easy to see how many designers might be more comfortable with those entities having the voices and faces of women. If they were designed male, users might be tempted to treat them as equals, to acknowledge them as human in some way, perhaps even offer them an entry-level salary and a cheeky drink after work.

Laurie Penny: Why do we give robots female names? Because we don’t want to consider their feelings. (2016-04-22)